sensitive skin needs more than just bamboo

meet demiluxe™

Our signature fabric is Pediatrician approved and helps soothes skin irritations with its smooth, cool texture and natural moisture-wicking abilities.

It's the perfect blend for sensitive skin, that doesn't break the bank.

Developed by a Mom Who Understands the Struggles of Eczema-Prone Skin
DemiLuxe™ was specifically developed to meet the needs of babies with sensitive, eczema-prone skin. Our pajamas offer superior comfort through innovative fabric technology that prioritizes softness and safety.
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“In over two decades of pediatric practice, I've been selective about the products I recommend for eczema management. Poppy & Row's DemiLuxe™️ bamboo pajamas have earned my trust for their exceptional quality and effectiveness. They're not just sleepwear - they're a powerful ally for parents in the nightly challenge of managing their children's eczema flare-ups.”

Dr. Maria Ortiz-Tweed

Pediatrician & Owner of "Dr. Sylma"

Not All Bamboo Pajamas Are Created Equal

At Poppy and Rows, our custom milled bamboo fabric was developed and designed with sensitive skin in mind. Meaning our pajamas are not only buttery soft, but also free from harmful chemicals and irritants, making it the perfect option for eczema prone skin.
  • OEKO-TEX Certified

We’ve got the green light! Our pajamas are free from any nasty chemicals, so you can rest easy knowing they’re safe for your little one.
  • Unique Micro Gaps

Our secret sauce! These tiny gaps in the fabric keep things breezy and wick away moisture, so your baby skin stays cool and dry, no matter the weather.
  • Pediatrician Approved

Our pediatrician-approved fabric is designed to be gentle on sensitive skin while keeping your baby cozy and still letting flare ups breathe.
  • Non-Toxic Dyes

We use only the safest, most gentle dyes, because your baby’s skin deserves the best. No itching or irritation.
  • Long-Lasting

Designed to fit up to three times longer than other sleepwear, they’re perfect for all those growth spurts, cuddles, tumbles and washes.
  • Mom-Owned Brand

We get what parents need! Every stitch is made with love and care, straight from one mom to another.

MICRO-GAP TECHNOLOGY

Microgap Magic—How Do These Tiny Gaps Make a Big Difference?

  • Optimal Moisture Control

    These tiny gaps enhance airflow, reducing moisture buildup and keeping your baby’s skin dry, which is essential for managing eczema.
  • Enhanced Breathability

    The gaps in the fabric allow for better air circulation, keeping your baby's skin cool and preventing overheating, which can trigger eczema flare-ups.
  • Buttery Soft Texture

    The micro-gaps contribute to the overall softness and smoothness of the fabric, providing a gentle touch that doesn't irritate skin
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GET READY TO BE OBSESSED

demiluxe™ fabric

Our custom milled bamboo viscose is incredibly soft due to its smooth fibers and micro-gaps, making it breathable, gentle on skin, and buttery soft.

NON-TOXIC DYES

Made using safe, non-irritating dyes, prioritizing sensitive skin

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affordable luxury

High-quality sleepwear shouldn’t come with a hefty price tag.

Fits 3x longer

Demiluxe™ fabric has amazing stretch, it'll fit your baby three times longer than traditional sleepwear, giving you the most bang for your buck

Crafted with Care From Our Heart to Your Crib

Hey there, we're Poppy & Rows – a baby clothing brand born out of love, necessity, and a sprinkle of courage.

Picture this: a brand-new family of three, and a sweet baby girl with sensitive skin. Her eczema flared up with just about everything, except one magical material – bamboo.

That's when the light bulb moment happened – I knew I had to create something better, and something perfect for sensitive skin.

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Love DemiLuxe as much as we do? Join our VIP page for first dibs on new releases, sweet discounts, and a cozy community of parents who know their littles deserve the softest, snuggliest fabric around!
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    Get first dibs on new releases

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    Exclusive discounts

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    Connect with fellow parents in a supportive community