A Brand That Speaks to Parents Like Us:

Hi, I'm Emma! As a mom on a mission for a better option, I rolled up my sleeves, grabbed my laptop, and dove headfirst into the world of baby wear, even though I had zero experience. Why? Because I knew there were other moms out there just like me, looking for non-toxic, and sensitive skin-friendly options that wouldn't break the bank.

I aimed to create a product that truly stood out—something both moms and babies would adore. It needed to be gentle on sensitive skin and give moms peace of mind.

DemiLuxe™ Was Born

To achieve our goal for babies with sensitive skin, we developed DemiLuxe™, a custom milled blend of bamboo viscose. This unique fabric ensures the softness and gentleness needed for delicate skin, setting our products apart in quality and comfort.

From Baby's Needs to a Heartfelt Brand

Demi's sensitive skin needs inspired me. It wasn't just about solving a problem; it was about creating a solution for families like ours.

The Name Behind the Brand:

As for the name "Poppy & Rows," it's more than just words – it's a story. Demi, our little eczema warrior, got her nickname from those early pregnancy days when she was no bigger than a poppy seed. We may not have named her Poppy, but it's a name that's stuck with us.

"Rows" is pronounced as Rose, which happens to be her middle name. It's also a nod to my maiden name, Rowsell. It's a reminder of where we've been and how far we've come.

Our Vibe: Playful, Neutral, Organic, Trendy

In a nutshell, that's us – Poppy & Rows. Playful, because we believe clothing should be fun. Neutral, because our designs are versatile and perfect for every adventure. Organic, because we're committed to non-toxic materials for sensitive skin. And trendy, because, well, who doesn't want their baby to be the trendiest one on the block?

Join us on this journey as we continue to create baby wear that's as lovable and unique as your little ones. Together, we're redefining baby wear – one comfy, ethically made outfit at a time.