53.9% of babies and toddlers have sensitive skin. 
We designed our pajamas just for them.

sensitive skin needs more than just bamboo

meet demiluxe™

Our signature fabric soothes skin irritations with its smooth, cool texture and natural moisture-wicking abilities.

It's the perfect blend for sensitive skin, that doesn't break the bank.

Helps Soothe Sensitive Skin Flare Ups


Not All Bamboo Pajamas Are Created Equal

At Poppy and Rows, our custom milled bamboo fabric was developed and designed with sensitive skin in mind. Meaning our pajamas are not only buttery soft, but also free from harmful chemicals and irritants, making it the perfect option for eczema prone skin.
  • OEKO-TEX Certified

We’ve got the green light! Our pajamas are free from any nasty chemicals, so you can rest easy knowing they’re safe for your little one.
  • Unique Micro Gaps

Our secret sauce! These tiny gaps in the fabric keep things breezy and wick away moisture, so your baby skin stays cool and dry, no matter the weather.
  • Budget-Friendly

Who says you need to break the bank for top-notch quality? Our pajamas make cozy, high-quality sleepwear a breeze for every family.
  • Non-Toxic Dyes

We use only the safest, most gentle dyes, because your baby’s skin deserves the best. No itching or irritation.
  • Long-Lasting

Designed to fit up to three times longer than other sleepwear, they’re perfect for all those growth spurts, cuddles, tumbles and washes.
  • Mom-Owned Brand

We get what parents need! Every stitch is made with love and care, straight from one mom to another.


demiluxe™ fabric

Our custom milled bamboo viscose is incredibly soft due to its smooth fibers and micro-gaps, making it breathable, gentle on skin, and buttery soft.


Made using safe, non-irritating dyes, prioritizing sensitive skin

affordable luxury

High-quality sleepwear shouldn’t come with a hefty price tag.

Fits 3x longer

Demiluxe™ fabric has amazing stretch, it'll fit your baby three times longer than traditional sleepwear, giving you the most bang for your buck

Microgaps in DemiLuxe™: 
What They Are and Why They Matter

  • Enhanced Breathability

    The microgaps in the fabric allow for better air circulation, keeping your baby's skin cool and preventing overheating, which can trigger eczema flare-ups.
  • Natural Moisture-Wicking

    These tiny gaps help to draw moisture away from the skin, keeping it dry and reducing the risk of irritation and discomfort.
  • Soft and Smooth Texture

    The microgaps contribute to the overall softness and smoothness of the fabric, providing a gentle touch that doesn't irritate skin.
  • Enhanced Durability

    The presence of microgaps helps to evenly distribute stress and strain across the fabric, reducing the likelihood of tears and wear over time.

DemiLuxe™ vs. Cotton

Buttery Softx
Harmful Flame Retardantsx
Doesn't Shrinkx

Crafted with Care From Our Heart to Your Crib

Hey there, we're Poppy and Rows – a baby clothing brand born out of love, necessity, and a sprinkle of courage.

Picture this: a brand-new family of three, and a sweet baby girl with sensitive skin. Her eczema flared up with just about everything, except one magical material – bamboo.

That's when the light bulb moment happened – I knew I had to create something better, and something perfect for sensitive skin.