A mom on a mission for a better option for babies like mine with sensitive, eczema prone skin. I aimed to create a product that truly stood out—something both moms and babies would adore. It needed to be gentle on sensitive skin and give moms peace of mind.

DemiLuxe™ Was Born

To achieve our goal for babies with sensitive skin, it took 16 months to develop DemiLuxe™, a custom milled blend of bamboo that is as comfy as it is innovative. This unique fabric ensures the softness and gentleness needed for delicate skin, and breathability that eczema flares up need.

From Baby's Needs to a Heartfelt Brand

Demi's sensitive skin needs inspired me. It wasn't just about solving a problem; it was about creating a solution for families like ours.

As for the name "Poppy & Rows," it's more than just words – it's a story. Demi, our little eczema warrior, got her nickname from those early pregnancy days when she was no bigger than a poppy seed. We may not have named her Poppy, but it's a name that's stuck with us.

"Rows" is pronounced as Rose, which happens to be her middle name. It's also a nod to my maiden name, Rowsell. It's a reminder of where we've been and how far we've come.

Join us on this journey as we continue to create baby wear for sensitive skin that's as lovable and fun as your little ones. Together, we're redefining baby wear – one comfy, innovative outfit at a time.

For over 28 years, the National Parenting Product Awards (NAPPA) has been ensuring that parents purchase the highest quality products that help them connect and enjoy time with their families.

NAPPA’s team of independent expert judges, along with parent and child testers, chose our pajamas as the best pajamas for babies with sensitive eczema prone skin.